A number of you will have watched my recent Zoom Talk "How to be a Business Savvy Botanical Artist" for Julia Trickey's Botanical Art Talks.
Some of you asked questions - and the answers to these are contained in this blog post.
In addition, those who registered for this "sold out" talk should all by now have had a a chance to access the detailed presentation in notes format via the link sent to you.
A great book!
This would make a great book!
I thought so too as I was preparing the talk!
I'm going to give some thought to maybe creating one - possibly as an ebook.
Also I'm going to give some thought to whether I need an extra page on my website about what business savvy artists need to know about.
In the meantime there are two good places for artists to start to learn more about what they don't know they need to know!
The first thing it's essential to understand is.....
The Green Market
What is “green market”?
Essentially the "green market" is shorthand for the growing interest in all matters related to the environment, ecosystems, habitats, ecological matters, sustainability and the impact of climate change.
I gave as a practical example the fact many more people are now interested in a plant based diet - as vegetarians or vegans. I suggested that these might also be people who would be interested in hanging paintings of vegetables on their walls.
The green market can also impact on the materials you use to pack artwork to send to clients. I include a section of "green packaging" on my website which highlights eco-friendly packaging materials.
In essence, the more people are thinking about how they can be "green", the more you need to factor this your thinking about how you develop your art and them promote and package it.. It's not that you have to do it - but those who do may get a competitive edge.
(Think of it as being akin to when stores started selling online as well as in shops - because they could see this was going to become important over time).
Achieving the right balance between unique art and a portfolio career
How do you balance the need to be flexible and follow a number of work streams and the need to have a USP/distinctive?
I'm doing a Zoom Webinar next week about "How to be a Business Savvy Botanical Artist".
This is the latest in the series of BOTANICAL ART TALKS which Julia Trickey has been organising this year. You can find a summary of what it's about on Julia's website - under Talks.
The Zoom webinar will focus on
How can you be a botanical artist and ‘business savvy’?
About Katherine Tyrrell
For those who don't know me.....
After I retired I developed
(You can also check out my background to find out what qualifies me to talk on this topic)
PS For those who want to see how much weight I've lost in my goal of "getting fit for surgery" you can either take a look at my latest photo below and/or come and see me give a talk next week! :)
Those attending my lecture at the ASBA Conference in Pittsburgh in October may remember I promised that:
You can NOW get a copy of the presentation slides PLUS my notes of 'what to say' which amplify the points on each slide - in a digital file of the presentation in the Powerpoint "Notes" View saved as a PDF file (6MB)
What I've done
Copy of the Business of Botanical Art Lecture
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