Use Facebook to market available courses to and develop communication
​with existing and prospective students
​

Botanical Art Schools and Tutors on Facebook - an Index
​

​This page aims to create an index of Facebook Pages about Botanical Art Schools and Tutors - for people wanting to learn more about botanical art and illustration - whether they are students or practising professional who is an eternal student.

This page is a work in progress. It covers:​
  • Why use Facebook for Botanical Education?
  • What can be learned from Facebook Pages created by educators?
  • UK - Botanical Art Schools and Teachers / Tutors
  • ​Europe - Botanical Art Schools and Teachers / Tutors
  • North America -  Botanical Art Schools and Teachers / Tutors
  • Resources for Botanical Art Education

​At the end are notes for those wanting to find out more about developing a Facebook Page.
CONTACT ME
​if you know of a Facebook Page or a Facebook Group dedicated to a Botanical Art School or Tutor that is not listed ​
Note: I have a degree in Education and qualified as a teacher.
Not every botanical art school or tutor has a Facebook Page.
SEE ALSO:
There are also other pages on this website are for:

Why use Facebook for Botanical Education?

Botanical Educators - both institutions and individuals - have grasped the importance of social media, and Facebook in particular, for:
  • marketing - raising their profile with their target audience
  • communicating their benefits and 'brand values'  (i.e why choose us/me?)
  • developing relationships with new prospects
  • maintaining relationships with past and existing students
Below I describe attributes of two different models of botanical art education. Both have pros and cons. They may well suit different people.  ​
Botanical Educators have developed Facebook Pages in order to
  • market their study programmes and classes
  • share the artwork of their tutors and students
  • provide an insight into the nature of course content
  • share tips - without charging a fee​
Viewing Educators' Facebook Pages enables you to see how active they are in terms of education, communicating lessons and sharing tips without charging a fee!

Explanation of terms used

"Botanical Art Schools" are organisations that deliver a botanical art education and are not dependent on one tutor.
  • Tutors may or may not be qualified to teach.
  • The tutors they may use may all have consistent high standards or they may be of variable standards.  
  • They may be conversant with the latest methods for teaching (eg online)
Organisations which deliver botanical art education differ significantly in terms of how they operate online and/or whether they deliver their courses using the Internet.  

They may provide
  • classroom based / face to face teaching and/or
  • online teaching 
  • Or they may require all teaching and assessment to be done by post (which means putting your artwork in the post).
If an organisation did not have a Facebook Page I'd be very surprised if they were trying to promote botanical art education via online delivery.
"Botanical Art Tutors" are individuals who deliver botanical art education that they have devised on their own and which they deliver on their own.  
  • They may or may not be qualified to teach.
  • They may or may not have an appropriate level of personal expertise as an artist

Tutors are not necessarily less sophisticated than botanical art schools. On the contrary, it's often much easier for individual tutors to get to grips with developing models for online learning - involving the use of Skype for assessments, videos for demonstrations and Facebook Groups for communicating with groups of students

They may provide:
  • workshops at home - or around the country or overseas and/or
  • face to face teaching in classes - sometimes in their home and sometimes based in other venues and/or
  • online tuition via Skype and/or videos and/or websites designed for interaction with students

Botanical art tutors who are frequently regarded as popular and/or very successful are often those who work very hard at communication. Students often comment on how easy it is to understand how a technique works or what they have to do.

What can be learned from Facebook Pages created by educators?

What all students need to be aware of is that just because somebody is good at art does not mean the same person is also good at teaching.

A Facebook Page is an excellent way of working out
  • how an organisation or an individual behaves
  • whether the standard of the teaching is as good as the art produced by the tutors
  • ​whether it has a lot of fans
CHECKLIST:
  • How active is the page?
  • Is it customer-facing? Does it demonstrate it thinks about your needs?
  • Is it professional? Or is it neglected?
  • Do they use good images to share?
  • Do they tell you about the teaching they provide?
  • Do they show you classes in action?
  • Do they show you the number of students in a workshop or class?
  • Do they show you the venues used for teaching?
  • Do they show the equipment provided for your use?
  • How much do they share tips and techniques for free?
  • How often do they produce and share videos?

UK - Botanical Art Schools and Tutors

Picture
the new style of banner introduced in 2016 - this one is for Chelsea School of Botanical Art
Picture
If you've got an illustration for your banner image and you're a tutor you probably need to have a nice image of you for your square Page image which identifies your page

​Europe - Botanical Art Schools and Tutors

BOTANICAL ART SCHOOL
BOTANICAL ART TUTORS

North America - Botanical Art Schools and Tutors​

Picture
You can use the banner space for an image which includes text - which says clearly who you are

Botanical Art Resource

This category covers organisations and/or people who may not deliver formal botanical art education - but do share news about botanical art education and lots of useful information and tips
FACEBOOK PAGES
FACEBOOK GROUPS
  • Botanical Artists (CLOSED | 6,000+ members) Images are not on view to the general public and admission to membership is moderated. It has very strict moderation on what can be posted so read the rules carefully.  It's also a very effective and friendly group for those with a serious interest in developing their botanical art.​​ Used by everybody from new students to professional practising artists
  • ​Botanical Art for Beginners (CLOSED | 5,500+ members) Intended for beginners in botanical art who wish to learn together through books and other means. This is NOT a teaching group. Occasionally gets besieged by those who are not definitely beginners who want/need their botanical artwork to be admired
  • Botanical Art Students (CLOSED | 70+ members) - a friendly place for past and present Botanical Art Students of the SBA DLDC​

Facebook Groups for Botanical Art Educators
​

Botanical Art Schools and Tutors frequently use Private (Secret) Facebook Groups for communication  with students as a class.
  • a public group is one where anyone can see the group, its members and their posts.
  • a closed group means that anyone can find the group and see who's in it. Only members can see posts
  • a secret group is one where only members can find the group and see posts.
​
BOTANICAL ART SCHOOLS
BOTANICAL ART TUTORS

Notes for those wanting to develop a Facebook Page
​

​Facebook can be a great aid to communication, networking and marketing art - if you play by the rules!
Every artist promoting their business or products on Facebook needs to have a long hard think about whether and what they need to change to conform with the new rules for Facebook Pages being introduced.